About Fair

Review 2015

IIPTF 8 gets Thumbs-up from Pet Care Industry

The Indian pet care industry is growing in a consistent manner, and Bengaluru got a taste of its size at the Indian International Pet Trade Fair (IIPTF) 8 that was held in the city from February 6-8, 2015.

The fair, which was being held for the first time in the southern part of the country, was well received by both consumers and businesses alike. The IIPTF provided a common platform for the pet care industry where the Indian and global players came together and discuss the emerging trends. The business community directly interacted with consumers and got an insight on their needs.

The fair witnessed participation and delegates from countries such as China, US, Taiwan, Japan, Slovakia, UK, Honolulu, Egypt, Israel, UAE and Germany. On the sidelines of the fair, meetings were conducted between buyers and sellers of pet care products and services.

Indian pet retailers, professional dog groomers, and veterinarians flocked to the IIPTF looking for business opportunities from Indian and foreign companies. Similarly, Indian manufacturers, importers and exporters converged at the exhibition for networking and meeting prospective business partners.

IIPTF catered to the entire ecosystem of dogs, cats, fish and more. Aqua-enthusiasts were visually treated to life size aquariums created by ADA India. World renowned brands such as Seachem Laboratories, Aquasstar , Aqua World (Distributor of Sera) and Ugam Distribution (Distributor of Hagen) also showcased their products at the event. ADA also conducted an aqua-scaping session where the team created a beautiful underwater landscape from the scratch.

Pet Practitioners Association of Karnataka (PPAK), an elite body of veterinary practitioners of small animals, held a veterinary conference to discuss the latest developments in veterinary technology and techniques.

Major activities at the fair included a training camp by Dog Guru Amrut, where Canine Behaviourist, Amrut Sridhara Hiranya won accolades from pet owners and lovers. The camp shared tricks and tips with pet owners and apprised them of ways to ensure a great relationship with the canine child.

In addition, the IIPTF 2015 also hosted 'Groom India' contest and workshop by Fuzzy Wuzzy, Bengaluru's leading pet styling studio and spa. The grooming event saw many transformations as groomers put on their creative hats and presented dogs in a variety of avatars. For example, Rachana from Mumbai transformed her Min Pin dog into a beautiful peacock. The grooming session was judged by Mrs. Yashodhara Hemchandra, Pet Behavioural Consultant and a Professional Dog Breeder, All Breeds Judge; Ms. Sue Lyn Tong from Singapore who is a Master Groomer, International All Breeds Judge and Professional Show Handler and Radhiya Hemchandra, Professional Pet Groomer & Stylist and India's only participant and winner in an international grooming event.

While the grooming event kept the pet owners enthralled, many pet lovers also found their true love at the Precious Paws Foundation stall. The IIPTF 2015 held Bengaluru's biggest adoption drive, and was supported by the NGO partner Precious Paws Foundation. There were eight Indian breed dogs that found their fur-ever home during the three day event.

Several activities were also held to encourage pet parents to interact and engage more with their pets. Dog fashion show, fun and games shows and dog training sessions received thunderous response from attendees.

Review 2014

A Truly International Affair!

As the day drew to a close on January 19, 2014, the third and final day at the 7th India International Pet Trade Fair, a problem cropped up: The visitors kept pouring in! It was the fair's first edition in Pune and the response was overwhelming. Tickets ran out, and the fair organizer Creature Companion, were battling a litmus test of a new playground with aplomb. In all we crossed 15,000 footfalls. IIPTF is South Asia's only pet trade fair and India's largest pet event. An exhibition-cum-trade show dedicated to the pet vertical in India, it is a quality-driven event at par with international standards.

IIPTF 2014 saw the participation of 85 companies from across India and overseas. The fair showcased an exhaustive range of pet products and pet-pertinent services. From the essential to the eccentric — from pet health and nutrition products to vacation and exclusive styling studios.

The first-ever 'Pet Counselling and Breeding Seminar', was an absolute success, with 80 participants. It served as an ultimate guide for puppy buying, rearing and breeding, aimed at spreading awareness about the importance of training, grooming and regular health check-ups of pets. The seminar-cum-counseling session addressed important issues about companion, therapy, service, breeding and show dogs. Yashbans Kennel, Yashbans Kennel, a well-known breeder from Bangalore with 32 years of learning under its hat, emphasized the need for "humane" and ethical treatment in a business like breeding.

The Pet Counselling Sessions received a fair amount of indulgence by Delriques Kennels and Pet Practisioners Association of Mumbai (PPAM). The seminar educated pet owners and breeders about many important aspects of pet ownership — nutrition, medical care and treatment of a pet.

An exclusive Veterinarian Seminar, attended by 70 PPAM members, saw discussions on Companion Animal Neurology and Neurology Examination, Neuro-radiology, Diagnostics and Pain Management in Spinal diseases, and Veterinary Acupuncture. The Speaker of the talk was Dr Pratmesh Deshmukh.

The highlight of the three-day fair was definitely the Pet Owners' Engagement Programme. From fun games, grooming and agility demonstrations, fashion show were a much participated event by pets and their owners. In all 835 registrations were recorded under this activity.

We registered over 60 business meetings (mostly buyer-seller meetings). International companies like Fish4Dogs, Tatrapet, Taiwan Petcomb, Vegco India received overwhelming business interest from Indian vendors. The IIPTF Buyer-Seller Meet encourages both overseas and Indian companies to meet and discuss common areas of business on the side lines of the fair. The meet represents an ideal platform for Indian buyers and sellers. Through the meet, international trade visitors seeking potential buyers in India can meet prospective clients and forge business relations. At the IIPTF 2014 Indian exporters looking for foreign buyers networked extensively with international businessmen. Further, Indian manufacturers and importers also availed an opportunity to sell products within the country networked with retailers and distributors to generate viable business leads.

The obedience workshop by Delriques Kennels and the Pet Hygiene by Sooth-n-Shine on three days saw several consultations. Our partners, Priya and Roshan Poduval of Peppy Paws, Pooja Sathe-Gawande, a dog trainer and behaviourist, who also specialises in obedience and agility training, hosted activities for pets at IIPTF. Neeta Godambe, founder of 'Itspawssible', a professional service providing agility and obedience training, also organised an agility show.

Pet adoptions of homeless pups was initited by Prani Project, a Pune-based NGO active in adoptions. By the time the show closed, over 25 pups were adopted.

But show stopper was definitely the fashion shows and agility and obedience shows that brought out the funny side of pets and their owners.

All in all, the IIPTF, South Asia's only pet trade fair and India's largest pet event, an exhibition-cum-trade show dedicated to the pet vertical in India, a quality-driven event at par with international standards, truly lived up to those standards. All of this wouldn't have been possible without our Title Partner Venky's, Grooming Partners Sooth-n-Shine, and Fair Guide Partner Taiyo. Our special thanks to our venue partner, Magarpatta City, and our group of volunteers without whom the 7th IIPTF wouldn't have been the success it became.

The 6th IIPTF was a perfect blend of business and leisure activities, attracting an impressive footfall of 10,000

The India International Pet Trade Fair (IIPTF), India's and south Asia's only pet trade fair, successfully completed its sixth edition on January 20, 2013, at the Noida Expo Centre, Noida. With stalls exhibiting merchandise and services for pets from India and abroad, and various concurrent pet-related events, the fair, which was spread across 5,500 sq mtr, drew a footfall of 10,000 over the three-day event, which was hosted by Creature Companion from January 18-20. Families with children in particular, flocked to the event in large numbers.

Exhibitors at IIPTF 2013

Exhibitors from across the country and from overseas participated in IIPTF this year.

All products displayed were highly appreciated but stalls that drew special attention were Hyperkewl evaporative cooling coats (USA), Canine Cafe displaying baked goods from Pawlicious Canine Bakery and Aped Photographie Pet Photo Studio. The livestock stalls, displaying all kinds of birds, rabbits, hamsters, pups and marmosets drew thousands of visitors.

A live grooming station installed by Scoopy Scrub demonstrated grooming tips to owners and Max Vets Cat & Dog Hospital showcased cutting edge veterinary equipment for the knowledge of visitors.

Children and adults alike flocked to the '˜Know Your Dog' Gallery, which displayed attractive charts of different dog breeds, along with interesting and educational facts about them.

Laying emphasis on the importance of going green, a pottery stall was in place, which showcased garden potted plants in charming shapes and forms.

International exhibitors included Hyperkewl, USA (makers of evaporative cooling dog coats), which exhibited under the banner of its Indian distributor, Win Win Distribution Co; Agras Delic SPA, Italy (makers of cat and dog wet food); CPF, Thailand (pet food); Singen Animal Health, Taiwan (makers of pet health supplements); SIP Siam Inter Pacific Co Ltd, Thailand (pet food); and South Canal Int'l Co Ltd, Taiwan (pet shampoos and accessories).

Indian exhibitors included DogSpot.in, Aerol Formulations, Ashapura, Pet Set Go, Ayraa Pet Products, Agro Food Industries, Scoobee Pet Food, Scoopy Scrub, Whiskers n Tails Dog Spa, Shifa Enterprises, Sameer Pet Shop, Royale King, Zorba International, Petdig Pet Products, Max Vets Cat & Dog Hospital, Glenand, Heads Up For Tails, Choostix, Birhans Laboratories, Taiyo, Intas Pharmaceuticals Ltd, Vision International, Southern India Aquaculture, Ugam Distribution, Vetoquinol India Animal Health Pvt Ltd, Pet Centre Pet Shop, Hobby Zoo, Gokal Chand & Sons, Harper Collins, Natraj Publishers, Aped Photographie, Pet Lovers Hut and NGO, Paws.

Product Range at IIPTF 2013

Various exhibitors showcased myriads of products belonging to the following categories:

Dog & cat foods (wet & dry)
Dog coats
Dog beds
Pet deodorants
Dog kennels
Pet shampoos and toiletries
Cat litter
Equine products
Pet toys
Pet treats
Evaporative cooling coats for dogs
Cakes and pastries for dogs
Grooming parlour services
Pet accessories
Collars & leashes
Aquarium accessories
Fish feed
Rabbit & hamster feed
Pet medicines & supplements
Books on pets
Pet magazines
Pet calendars & posters

DAY 1 - Roundtable Conference

A round table conference themed '˜Opportunities & Entrepreneurship in the Indian Pet Industry' was hosted for members of the Indian pet industry on January 18.

The aim of the conference was to encourage an open dialogue between industry members on opportunities, policies and hindrances faced by industrymen, as well as, animal welfare issues in the country.

Attended in robust numbers by the industry, as well as, the press, the conference was empanelled by GC Mehta, president, Ashapura Exports Pvt Ltd, the makers of Pura range of cat litters; Sanjeev Kumar, CEO of the Pet Bytes brand and grooming parlour chain, Scoopy Scrub; CEO, DogSpot, India's largest online pet portal, Rana Atheya; Dr MM Sharma of Max Vets Dog & Cat Hospital; and Prithvi Jaikaran of Glenand dog biscuits.

Session topics included '˜SWOT analysis of the industry', '˜Tapping the export market', '˜Adoption of the franchise model in the pet business', '˜Scope of veterinary practice as a career option', amongst others.

Mehta was of the opinion that the Indian pet industry was still at a nascent stage but the day was not far when the industry would be at par with mainstream industries such as IT and steel. 'œTwenty years ago, bottled water was considered a frivolous extravagance but is now regarded as a necessity. Similarly, with adequate education on pets, the Indian pet industry will also come of age,' Mehta said at the conference. 'œPeople are willing to spend and take care of their pets. Now, the onus is on us to educate them on the fine nuances of pet care,' he added.

On the topic of veterinary practice, Dr M M Sharma of Max Vets said, 'œExpansion is the key to success for vets. One has to offer more services in addition to veterinary consultation in order to expand.'

Listing a drawback of the industry, Atheya said, 'œWe, as an industry, must not allow external agencies to comment on and publish statistics that are not thoroughly researched and are sometimes severely skewed, as they lead to gross understatements of statistics and subsequent negative responses for industrymen.'

All industrymen present agreed that sensitisation of the general public was the first step forward towards growth in policies and business in the pet industry.

DAY 2 - Dog Obedience Show

January 19 saw crowds cheering for the dogs participating in the obedience show organised and conducted by John Richardson of Dogtech International, Australia. Richardson, popularly known as the '˜Dog Whisperer' is a master dog trainer and behaviourist, who flew down all the way to India to be part of IIPTF.

DAY 3 - Agility, Games & Fashion Show

The third and last day of the fair drew the maximum footfall owing to the various engaging pet activities that took place in the show ring. The day began with an agility show conducted by the Sarvatra Dog Academy, Gurgaon.

The agility show was followed by various pet-and-owner games to engage both pets and their owners. Games included Musical Chairs, Me & My Pet race and Spot My Master, in which the dog had to identify its master from amongst a crowd of 10 people standing at a distance.

The day concluded with a pet fashion show, in which a total of 50 pets participated and prizes were given in 10 categories. Crowds cheered with glee as 49 dogs and a lone cat (Persian) called Jojo walked down the runway.

Following are the fashion show results:

  • Mr Hunk: Sheru, the Labrador

  • Best in Birthday Suit: Siberian Huskies, Bagheera and Shimba

  • Runway Scorcher: Jojo the Cat

  • Couch Potato: Gopal the Rottweiler

  • Best Groomed: Ace, the Poodle

  • Dainty Darling: Zipitan the Russian Terrier

  • Magically Matched with Owner: Misha

  • Most Creative Outfit: Peggy the Pug

  • Most Photogenic: Zinger the Boxer

  • Match made in Heaven: Bruno & Sherry

Prizes, certificates and medals were given away by IIPTF convenor and publisher of Creature Companion, Linda Brady Hawke and managing editor, Creature Companion, William Hawke.

Exhibitor Comments

I am ready to book my stall for next year! So satisfied are we with the response. We participate in 25 pet expos in a year and are pleased to note that IIPTF is at par with all international fairs in terms of footfall, organisation and service' - Andrea Terrile, export manager, Agras Delic, Italy

'We have received 34 serious queries and will finalise a distributor once we head back to Taiwan' - Ping Shin, manager, Singen Animal Health Industry Co Ltd, Taiwan

We received an overwhelming response despite the fact that we showcased a summer product (evaporative cooling coats) in the winter. We have received 50 serious business queries and are geared to officially launch our cooling coats, come summer' - Aaron Rees, India marketing manager, Win Win Distribution Co

We welcomed a total of 400 customers over the three days. This being our first time at IIPTF, I was very pleased with the response and am definitely participating next year' - Rashi Sanon Narang, founder, Heads up for Tails, New Delhi

'As always, it was a pleasure to be part of IIPTF. The venue was as per international standards and arrangements in all aspects were streamlined and orderly. I received 44 business queries from retailers and distributors over the three days and returned home satisfied' - Subhash Gupta, founder, Zorba International, Kanpur

Public Reaction

We came by to visit IIPTF, as my children adore dogs. I think it is a fun and novel event and is an educational experience for kids ” one they will talk about for days to come, I'm sure! Looking forward eagerly to next year fair - Geetanjali Jain, owner of dogs, Micky and Buddy

'I love this event. It's fascinating to see all these products on display and a great way to learn what is on offer for pets. For instance, I had no idea there were cooling jackets for dogs or that such beautiful cakes and pastries were available for dogs. I especially enjoyed the live grooming demos conducted at the Scoopy Scrubs stall,- Abhishek Kumar, owner of Savio, the Labrador Retriever

'It is a very exciting event. I am simply ecstatic that I'm allowed to visit with my dog!' - Capt PP Singh, owner of Dachshund, Nawab

Media Attendance & Coverage

Owing to pre-event propaganda and social media promotions, IIPTF was attended in impressive numbers by members of the Indian media. Notable media names present at IIPTF included Times of India, Hindustan Times, Mail Today, Good Housekeeping, NDTV, DD, Press Trust of India, Economic Times, Itar Tass News Agency (German), Deccan Herald, Business Standard, CNBC TV 18, India Today, Aaj Tak, Rashtriya Sahara, The Samaj, Dainik Jagran, Navbharat Times, Amar Ujala, NBS News, Punjab Kesari, News X, Rashtriya News Service and BPN Times, amongst others.

The fair had something for everyone. Business owners, veterinarians, traders, retailers, pet owners, gardening enthusiasts, etc, thronged the venue in droves

IIPTF 2010 was a tremendous success, exceeding its predecessors in both footfall and magnanimity. The fair kickstarted on 12 February at NSIC Bhawan, Okhla Industrial Estate, New Delhi, and went on till 14 February. All 3 days of the fair went off smoothly, with thousands upon thousands of pet lovers, enthusiasts, pet parents, etc, thronging the venue with their families and pets. On the business side too, exhibitors received a great response as businessmen of the Indian pet industry visited the fair to network and liaison in hopes of affiliating themselves with manufacturers, exporters, importers, etc, for business generation.

The fair had something for everyone. Business owners, veterinarians, traders, retailers, etc, used it as a platform to intermingle with fellow businessmen or colleagues to generate business, expose their products to the public, or simply to expand their customerbases. Doting pet parents treated it as 'Pet's Day'—a day devoted to their loving pet. They came to purchase goodies for their pets, make them participate in one, two or all of the pet events at IIPTF, or simply to stroll around with them and relish the unique atmosphere.

Besides the wide gamut of pet products and services on display, the pet events (Obedience Show, the All Breed Championship and the Cat & Dog Fashion Shows) attracted enormous crowds. The fair concluded on February 14 (Valentine's Day) with a grand finale, ie, the cat & dog fashion shows, wherein dogs and cats dressed in vibrant, innovative costumes competed for first prize.

Exhibitors included those from across India in all facets of the pet industry, as well as, from Canada, USA and Poland. Several exhibitors were supported by the attendance of their foreign suppliers/partners including those from Italy, Germany, China, New Zealand, Japan, Nigeria, Bangladesh and Spain.


In this year's edition, a 'Garden & Landscaping' section, comprising products and services related to the garden and landscape industry in the country was introduced on a small scale, to highlight the connection between pets and nature, as well as, to facilitate a meeting ground for like-minded individuals (as it is often found that lovers of gardening are also ardent lovers of pets). The segment included exotic nursery plants (Azaleas, orchids, various varieties of cacti, pine plants, etc), gardening furniture & accessories, and beautiful earthen pots, gardening fountains and luminaries, etc. This endeavour, too, was received positively by the visiting public and gardening industry, strengthening our intent to amplify this segment further in future reprints of the fair. In the future, IIPTF aims to elevate the garden & landscaping segment of the fair to a level at par with its pet section, and envisages it to become an important B2B event for the gardening industry.

Another new initiative—that of including cats and emphasising them as loving and worthy pets was enforced at this year's fair via the Cat Fashion Show, which was held on 14 February.

On the business front, a Pet Shop Retailing Seminar for proprietors of pet shops was conducted by the Indian Retail School, to educate attendees on “Best Practices in Retailing & Visual Merchandising and Communication”. Vital fundamentals of retailing—price, product, delivery and service—were included in the seminar.

Furthermore, a coach tour was organised for the benefit of foreign delegates taking them to 9 major pet retail stores in the capital to familiarise the former with how the pet industry works in India. The tour helped the international delegates to learn about the standards and methods employed by the Indian pet industry to market its goods, forge potential business tieups, as well as, explore the scope of the Indian pet business industry.


Besides all of the exciting products and services on display, major attractions at the fair were the Obedience Show, the All Breed Championship and the Cat & Dog Fashion Shows. All 3 pet events (collectively) had a robust participation count of approximately 300 dogs and close to 10 cats. Special crowd and media magnets were the Cat & Dog Fashion Shows, which were organised on the last day of the fair, for which people dressed up their pets in innovative and vibrant costumes.

A mini photo studio, set up by Mahatta & Co., the reputed Delhi-based photo studio, created excitement amongst pet owners, as people queued up to get themselves photographed with their pets.

In all its facets, IIPTF 2010 met the goals set out by its mission statement, which constitutes:

  • Giving impetus to the pet industry in India by acting as a forum for importers, exporters, manufacturers and service providers of the pet vertical where they can congregate, interact, discuss, network and forge vital business relationships;

  • Increasing awareness about responsible pet ownership & parenting. The various services on display educated people on topics like pet healthcare, grooming, hygiene, etc;

  • Emphasising public pets as desirable and worthy pets, thereby helping increase the level of their adoptions in the country. Registration for all 3 of the pet events allowed mixed breeds, in addition to the pedigreed elite, to welcome and cherish the former. PAWS, the NGO, was granted a stall gratis, to raise funds for its operations and to give out pups for adoption. Furthermore, a portion of the ticket sales, too, went to PAWS

IIPTF 2009 is now history. The Fair ran from 30 January to 01 February 2009 at the Delhi International Expocentre in Noida, a township within the National Capital Region of India.

The annual IIPTF was initially launched in February 2007 with several objectives. By all accounts IIPTF 2009, the third edition, was a great success. Exhibitors included those from across India in all facets of the pet industry. Several exhibitors were supported by the attendance of their foreign suppliers/partners including those from Poland, Germany, United States and Japan.

Attractions at IIPTF - 2009

Besides all of the products and services on display, a big attraction (and a first) at IIPTF-2009 was live demonstrations of dog handling put on by the Indian Air Force Dog Training Centre. With three shows daily (Saturday & Sunday only), these were great crowd pleasers.

Air Marshal J.N. Burma and Air Commodore A. Chakraborty of the Indian Air Force were honoured guests at Sunday's first show. Click here for dog handling photo gallery.

Another attraction was the live animals – puppies, cats, rabbits, fish and rodents – that were on sale at several booths. There were even a few monkeys! And then there was the pet grooming station, where members of the general public were given the opportunity to bring in their pets for a free session by one of India's leading pet grooming chains.

Media Coverage

Print Media: This, in fact, was amazing. Unconfirmed reports tell us that IIPTF-2009 received coverage in over 70 dailies India-wide. Speaking of those from New Delhi, we (the organizers) can confirm that all dailies carried coverage of the Fair throughout the weekend.

Television: There was TV reportage both Indian and International. We can attest to a minimum of 10 television interviews including one by a Japanese media agency. BBC and CNN/IBN also made appearances; while they didn't interview the organizers personally, they were seen shooting conversations with visitors and exhibitors.

Special Launches at IIPTF – 2009

Indian Pet Industry Association (IPIA): A meeting of exhibiters was held on the first day of the fair and it was decided that the Indian Pet Industry has come of age to the extent that it needs a collective voice.

India Pet Directory - 2009: Currently in its second edition, this is a comprehensive listing of players in the Indian Pet Industry including manufacturers, exporters; retailers, distributors; franchisors; kennels & trainers, pet-related NGOs (Non-Governmental Organizations) and veterinarian doctors. Up front pages contain an overview of the Indian Pet Industry by Euromonitor International. Priced at a mere Rs 500 (USD10.25 or EUR8.00) the directory would be a bargain at twice the price.

The three-day India International Pet Trade Fair – IIPTF 2008 – came to a close at 19:00 hrs on 02 March. This was the second edition of the annual fair and by all accounts, a raving success.

IIPTF-2008 had 49 exhibitors including those from Singapore, Poland and China. Indian buyers from all parts of the country and 100 foreign buyers from 21 countries attended the fair.

Unlike other international pet trade fairs that are straight business-to-business (B2B), the decision was made to also include a business-to-consumer (B2C) component to the IIPTF, where Indian consumers could see what is available in the local market and book sales in advance with exhibiting retailers.

Having a B2C component attracted the crowds and gave foreign delegates the opportunity to access the enthusiasm for pet ownership in the Indian market. At least one Indian manufacturer, who until now has been only been making products for export to developed countries, has now decided to set up a manufacturing unit for the local market; this was due to the number of queries he received from Indian consumers as to where one can obtain his products locally. As IIPTF matures in the years to come, it is the plan to schedule the Friday and B2B only, and both B2C and B2B activities on the Saturday and Sunday.

When speaking to the organizer about the fair, Mr. Cameron McTavish, Chairman of Aristopet in Australia said, “This is a great show. I've been in the pet industry for a long long time. I've watched pet ownership grow in popularity across Asia, starting with Japan quite a while ago and spreading westward. Now it's catching on in India in a big way. You're doing the right thing at the right time by having these pet trade fairs in India. Keep it up and the sky's the limit”. Several other foreign delegates echoed the sentiments of Mr. McTavish. Click here to read exhibitors' comments.

IIPTF received a substantial amount of local media coverage, both electronic and print. Electronic-wise, Zee Business, Total TV, CNN, Aajtak, NDTV, Meow 104.8 FM, Star World and Loksabha TV (part of Delhi Doordarshan) carried interviews with the organizers and/or video clips of the fair. In terms of print media, the fair received coverage in the Times of India (It's going to be your pet fair!); The Financial Express (Pet industry seeks slash in import duties; and Yahoo India News (Go shopping for your pet).

India Pet Directory Launch at IIPTF 2008

The inaugural edition of an India Pet Directory was launched at the India International Pet Trade Fair (IIPTF) on 29 March 2008.

The Directory is the first ever attempt to consolidate various entities of the Indian pet industry and related service providers into one comprehensive reference guide. Annual editions will follow.

To learn more about the directory and how to order it Click Here.

The first edition of India International Pet Fair ran in New Delhi, India between 09 & 10 February 2007 under the name of Creature Companions International Pet Fair.

Exhibitors included manufactures and distributors from across India and from abroad. And buyers descended on our fair from several countries - Australia, China, Czech Republic, Denmark, Finland, Sri Lanka, Sweden, Germany, Netherlands, Malaysia, New Zealand, Singapore, Taiwan and Thailand.

With 60 stalls, and just fewer than 5000 footfalls, it wasn’t the size of Interzoo International Pet Trade Fair in Germany, or CIPS International Pet Trade Fair in China, but according to accounts from visitors and exhibitors alike, it was a great start. For instance:

  • Mr. Manfred Bogdahn, President of Flexi International (Germany) told us, "Forty years ago Interzoo started that same way. Your first-time show is a great start. Keep at it and you’ll surely grow".
  • Mr. Albert Ding, General Manager of Redcoral Aquatech (China) said the same about CIPS when they started twelve years ago. He also encouraged us to make the Pet Fair an annual event.


With encouragement like this, we are now taking bookings for the 2008 edition.