Past Events

IIPTF Wraps Up Successful B2B Trade Exhibition

The eleventh edition of the India International Pet Trade Fair (IIPTF) concluded on August 25 with resounding response from pet owners and business visitors. The event was held at Pragati Maidan, New Delhi from August 24-25, 2019. IIPTF is South Asia’s only pet trade fair and India’s largest pet event. The fair is organised by Creature Companion, India’s leading Pet Care magazine.

IIPTF organised its B2B exhibition-cum-trade show where Indian and international brands showcased their vast range of pet-pertinent products and services. The fair had many enthralling activities to enrapture pet lovers such as captivating aquarium displays, a Feline Convention by the Feline Club of India to deliberate on specific requirements of cats as pets; a dog grooming workshop by Fuzzy Wuzzy Pet Styling Studio and Spa; and an interactive seminar on dog breeding and exhibition by International All Breeds Judge. A Nature Aquarium Workshop on aquascaping techniques was also conducted by Mr. Adip Sajjan Raj from Aqua Design Amano, which was a hit with aquarists and ornamental fish hobbyists. Please refer to individual articles for more details on these events.

IIPTF organised its B2B exhibition-cum-trade show where Indian and international brands showcased their vast range of pet-pertinent products and services. The fair had many enthralling activities to enrapture pet lovers such as captivating aquarium displays, a Feline Convention by the Feline Club of India to deliberate on specific requirements of cats as pets; a dog grooming workshop by Fuzzy Wuzzy Pet Styling Studio and Spa; and an interactive seminar on dog breeding and exhibition by International All Breeds Judge. A Nature Aquarium Workshop on aquascaping techniques was also conducted by Mr. Adip Sajjan Raj from Aqua Design Amano, which was a hit with aquarists and ornamental fish hobbyists. Please refer to individual articles for more details on these events.

IIPTF acts as a platform for importers, exporters, manufacturers, distributors and service providers of the pet vertical to congregate under one roof, interact, discuss, network and forge vital international business relationships. It also serves as an avenue for business owners to share their expertise in training, grooming, breeding and pet health with other participants.

Many established global pet enterprises such as Tianjin Tangchao Foods (China), Bacterfield (Germany), Group Depre Pet Food (Belgium), and Synergy Labs USA exhibited their product offerings in the IIPTF 2019. Group Depre Pet Food, a family combination of pet businesses specialising in highest quality animal feed, showcased its extensive range of pet food for dogs, cats, livestock and exotics such as birds and rodents. Synergy Labs USA exhibited its distinct brands for pet grooming products including Groomer’s Blend, Dog Wash, Woof Wash, Shed-X and Veterinary Formula Clinical Care. Bacterfield pet food displayed its ProBiotic LIVE brand of natural functional Super Premium pet food containing a high concentration of probiotic bacteria designed to maintain normal gut functions, ease of mobility and strong immunity in dogs and cats.

Tianjin Tangchao Foods put on show their diverse range of seafood powders, palatability enhancers and compound seasonings for pets. The Canadian High Commission got together some of the most popular Canadian brands such as Orijen and Acana by Champion Petfoods and Tropican by Hagen Group to participate in the event as ‘Canadian Pavilion.’ The USP of the biologically appropriate Orijen and Acana range is meat from natural sources such as free-run poultry, wild-caught fish, ranch-raised meat and cage-free eggs. Hagen Group exhibited their smart pet feed products based on animal instincts to the Indian visitors. These international business owners gained a first-hand experience of the working of the Indian pet market through their participation in this pet business fair.

The Indian pet industry has exhibited exponential growth in the past decade with a CAGR of more than 25 percent. The exponential increase in pet ownership in metropolitan cities has opened up a bundle of opportunities for unique pet products and services. Young entrepreneurs and business owners are identifying the gaps in this largely untapped market and coming up with innovative solutions to bridge these gaps.

A large number of Indian entrepreneurs showcased their indigenous brands offering niche products and services at IIPTF 2019. Pet establishments such as Canes Venatici, Kitty & the Woof Gang and Dog O Bow for pet clothing; Wiggles for monthly subscription boxes for pets; Paradise rubber for toys and mats; Lozalo from Rossari Biotech for pet grooming products; White Canvas for pet tents and baskets; Doggie Dabbas for home-cooked pet meals; Oliver Pet Care Solution for online retail; Fuzzy Wuzzy Pet Styling Studio and Spa for grooming services; GreeNeem Agri for organic cat litter and eco-friendly pet care products; Tail Twisters, Pawlicious Petfeast foods and B&K products for treats and celebratory meals attracted business visitors and pet owners with their innovative range of offerings.

The chief attractions at the fair were Taiyo – a leading aquarium and pet feed manufacturer from Chennai promoting the Make In India initiative; Petveda – a range of pet grooming products from Terrai Natural Products based on the ancient Indian sciences of Ayurveda and herbal medicine; Petmate – an online app for pet mating and pet based services; Poonchh – a range of eco-conscious and sustainable pet clothing and accessories; Vetina Healthcare – a veterinary product company that also provides a pet insurance cover; and Hyzesst – a smart apparel company providing a range of body cooling clothing products aimed at preventing dehydration in pets during tropical Indian summers.

IIPTF is fast becoming one of the highest profile ways for pet business owners to gain momentum in the industry. Brands such as Basil and Wahl India utilised the ideal platform provided by India International Pet Trade Fair to launch their pet products. Basil introduced its latest range of dog treats while Wahl India launched a brand new hair brush for pets. Nimisha Dixit, owner of pet apparel brand Dog-o-bow and first runner-up in the Entrepreneur of the Year category in the Indian Pet Industry Awards 2019, too disclosed plans for opening her flagship store in Hyderabad. Please refer to the news section for complete details on these products.